Veteran-Owned & Operated
True Peak is proudly founded by a United States military veteran.
This badge is more than a symbol — it represents a deep-rooted commitment to excellence, discipline, and service. Every product we create reflects the values instilled through years of training, leadership, and mission-driven execution.
What This Badge Means
We don’t just say we’re veteran-owned — we live it. From the way we lead our team to the way we build our products, we apply the principles of honor, integrity, and grit. This badge verifies that our company leadership has served in the U.S. Armed Forces and continues to serve a new mission: elevating performance and wellness through ethically-sourced, culturally-rooted formulations.
Our Pledge
To lead with accountability and purpose
To operate with transparency and trust
To serve our customers with the same dedication we once served our country
This is not a marketing angle. It’s who we are.